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About The Schema Events Association

Our mission

To make real-world event promotion simpler and more predictable.

We are an open source community of engineers passionate about creating and maintaining a set of best practices for making data that defines event consistent.

The problem we're f currently facing

No set standard for data structure

Search engines and event syndicators use many different methods to filter event listings out of website content.

Web standards for events are not syncronized to calendar applications.

 

Goals and strategies

Publish standards for event data structure that include title/topic of event, Time format, Geolocation coordinates, Unique identifier

Expand on exisisting HTML formats

Define and publish specifications for event feeds

Confirm that data structure is consistnet with the requirements of calendar applications

Raise awareness of Event best practices among search engines to facilite reliable collection and parsing of data elements

Meet the team

Photo of a team of six co-workers taking a selfie in an office.

Our team brings together diverse perspectives from engineering, design, product, and customer success. We're distributed across continents, which gives us firsthand experience with the collaboration challenges we're solving. We're backed by experienced investors who share our vision for sustainable, thoughtful growth.