How event promoters benefit

 

Event Promoters who post event listings will enjoy improved visibility from search engines and event syndicators.

Data structure

Consistent Data Structure

Consistent data structure will make it easier to parse event data embedded in HTML pages

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Event Feeds

Event Feeds will allow promoters to package lists of upcoming events so they can be injested

Calendar

Calendar Application Support

Specifications will include support for Outlook, iCal and Google calendars so Events are easily inserted